If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know
it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Publisher: Pearson Education Limited
ISBN: 9780273727347
Number of pages: 180
Dimensions: 216 x 135 x 11 mm
Weight: 269 g
Language: English
Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins - Chairman, Saffron Brand Consultants Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again. Michael Johnson, johnson banks
Positioning: The Battle for Your Mind
20th Century Classic Cars
A Technique for Producing Ideas
Advertising Account Planning
The Unpublished David Ogilvy
From Those Wonderful Folks Who Gave You Pearl Harbor
Sounds Like Branding
Key Person of Influence
Advertising
Advertising
Advertising Media Planning
Advertising and Promotion
Get Up to Speed with Online Marketing
The Adweek Copywriting Handbook
Wally Olins. Brand New.
Please sign in to write a review
Would you like to proceed to the App store to download the Waterstones App?
