Positioning: The Battle for Your Mind (Paperback)
  • Positioning: The Battle for Your Mind (Paperback)

Positioning: The Battle for Your Mind (Paperback)

(author), (author)
Paperback 224 Pages / Published: 16/01/2001
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071373586
Number of pages: 224
Weight: 236 g
Dimensions: 203 x 137 x 15 mm

You may also be interested in...

Truth, Lies, and Advertising
Added to basket
Advanced Google AdWords
Added to basket
Ogilvy on Advertising
Added to basket
Positioning: The Battle for Your Mind
Added to basket
Get Up to Speed with Online Marketing
Added to basket
The Wizard of Ads
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Wally Olins. Brand New.
Added to basket
Google AdWords For Dummies
Added to basket
The Anatomy of Humbug
Added to basket
Key Person of Influence
Added to basket
Mid-Century Ads
Added to basket
Hegarty on Creativity
Added to basket

Please sign in to write a review

Your review has been submitted successfully.