Click & Collect
from 2 Hours*
Last Christmas
delivery dates
Free UK Standard Delivery On all orders over £25 Order in time for Christmas 19th December 2nd Class |
21st December by 3pm 1st Class
Free Click & Collect to shops From 2 hours after you order*
Advertising and Promotion (Paperback)
  • Advertising and Promotion (Paperback)
zoom

Advertising and Promotion (Paperback)

(author), (author)
£38.99
Paperback 360 Pages / Published: 19/11/2014
  • Not available

Currently unavailable

This product is only available to collect in store.

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.

It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency.

The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose.

New to the third edition:

chapter on strategy and creativityadditional case studies with increased global coverage including emerging marketsimages of classic and recent ads from the street, print, online and televisionincreased coverage of the internet, social media and their effects on advertisingcompanion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom

The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

Publisher: SAGE Publications Ltd
ISBN: 9781446280720
Number of pages: 360
Weight: 670 g
Dimensions: 232 x 186 x 20 mm
Edition: 3rd Revised edition


MEDIA REVIEWS

Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotion

-- Professor Leslie de Chernatony

You may also be interested in...

Ogilvy on Advertising in the Digital Age
Added to basket
Confessions Of An Advertising Man
Added to basket
20th Century Classic Cars
Added to basket
Key Person of Influence
Added to basket
Scientific Advertising
Added to basket
Basics Advertising 03: Ideation
Added to basket
Hegarty on Creativity
Added to basket
Mid-Century Ads
Added to basket
£20.00
Hardback
Primalbranding
Added to basket
£11.99
Paperback
Privatising Culture
Added to basket
£23.99
Paperback
Brilliant Copywriting
Added to basket
Creative Advertising
Added to basket

Please sign in to write a review

Your review has been submitted successfully.