Click & Collect
from 2 Hours*
Last Christmas
delivery dates
Free UK Standard Delivery On all orders over £25 Order in time for Christmas 18th December by 1pm 2nd Class |
20th December by 1pm 1st Class
Free Click & Collect From 2 hours after you order*

Affiliate Programme

Our online booksellers have a genuine love of books and expertly hand-pick recommendations across our wide range. Our customers are as passionate as we are, leaving thousands of quality reviews and grilling famous authors in our online interviews.

If you have a website, you, too, could share our success by joining our affiliate programme. Joining is easy and free, and you can start earning money today.

Sign Up Today

Our chosen affiliate partner is AWIN. To sign up to our programme with AWIN, click on the link below and find out how you can place your links/banners and start earning commission today.



How Do Affiliate Programmes Work?

It's very simple. If you have a website and you link to (whether that's from a banner, some text or a specific product), you will get a commission on any sales that your links refer to us. We both work with a network that supplies you with any information you need, tracks everything and automatically pays you commission on every successful sale.

So Why Become a Affliliate? not only provides affiliate partners with a known and trusted alternative to other book sites, we run a strong campaign with generous commissions and regular bonus incentives.

Moreover, we are:


We're the leading book specialist. Books are what we know and love, and we've got millions of titles in our online store.


We're more competitive on price than you might think, with a series of rolling promotions and up to 50% off on pre-order titles and new releases.


We offer the same personal service online as we do in our stores, and we offer free delivery to any UK address for orders over £25. Delivery is also free for all orders delivered to any Waterstones store within the UK.

You can earn commission on completed sales from traffic you send to Waterstones.

It's Easy

We'll provide you with all the assets you need to promote Waterstones, such as:

  • A range of attractive bespoke graphics on a regular basis.
  • Regularly updated product feed with thousands of products including images, descriptions, and deep-linking URLs.
  • Regular bonus incentives and seasonal promotions during our key trading periods.
  • You can choose the images and links that fit best on your site.

It's Transparent

You can view sales performance and commission earnings at any time by accessing reports online. With this great visibility of the performance, you can regularly optimise the links that work best and maximise your revenue. All the rest--orders, deliveries, and payment--is ensured by us.

A 30-Day Cookie

We have a 30-day cookie period which ensures you will be awarded commission for anyone that visits via your website and purchases within 30 days.


We build bespoke banners on a regular basis. You can add these to your site. Then, for every sale generated by these banners, you'll earn commission. Here's an example of the kind of banner you could put on your site:

Product Feed

We have a fully optimised product feed detailing over 75,000 of our bestselling products. The XML is updated on a daily basis so that availability and prices are always correct and you should be able to take it straight from our affiliate network.

Any other questions?

If you're confused about anything or just have further questions, you can contact Clockwork Affiliates, who manage this programme on our behalf. Email [email protected] or visit for more details.

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