Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Publisher: Taylor & Francis Ltd
ISBN: 9780765640369
Number of pages: 262
Dimensions: 229 x 152 mm
Weight: 370 g
Language: English
Creating Passion Brands
Sounds Like Branding
From Those Wonderful Folks Who Gave You Pearl Harbor
Confessions of an Advertising Man
Get Up to Speed with Online Marketing
Key Person of Influence
Hegarty on Creativity
20th Century Classic Cars
A Technique for Producing Ideas
The Adweek Copywriting Handbook
Advertising
Advertising Media Planning
Brilliant Copywriting
Positioning: The Battle for Your Mind
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