Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as `the world's leading practitioner of branding and identity'. No one interested in branding, marketing, business or contemporary culture will want to be without it.
Publisher: Thames & Hudson Ltd
Number of pages: 200
Weight: 490 g
Dimensions: 230 x 176 x 22 mm
'Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed ... a must read for those of us who want to know where we're heading' - John Diefenbach, Chairman of MBLM
'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist
'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum