Wally Olins. Brand New.: The Shape of Brands to Come (Paperback)Wally Olins (author)
- In stock
Publisher: Thames & Hudson Ltd
Number of pages: 200
Weight: 490 g
Dimensions: 230 x 176 x 22 mm
'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist
'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum
'A thrilling analysis of how branding and globalisation have shaped one another ... essential reading' - Creative Bloq
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