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Business, Finance & Law > Business > Sales & marketing > Advertising
Business, Finance & Law > Business > Sales & marketing > Public relations
Advertising and Public Relations Research (Paperback)
  • Advertising and Public Relations Research (Paperback)
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Advertising and Public Relations Research (Paperback)

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Price: £73.50
Paperback Published: 15/03/2010
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Synopsis
This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

Publisher information

Publisher: Taylor & Francis Inc
ISBN: 9780765624185
Dimensions: 231 x 188 x 20 mm
Weight: 566 g

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