Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Publisher: Taylor & Francis Ltd
ISBN: 9780765636065
Number of pages: 376
Dimensions: 235 x 191 mm
Weight: 672 g
Language: English
Positioning: The Battle for Your Mind
20th Century Classic Cars
A Technique for Producing Ideas
Advertising Account Planning
The Unpublished David Ogilvy
From Those Wonderful Folks Who Gave You Pearl Harbor
Sounds Like Branding
Key Person of Influence
Advertising
Advertising
Advertising Media Planning
Advertising and Promotion
Get Up to Speed with Online Marketing
The Adweek Copywriting Handbook
Wally Olins. Brand New.
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