The uncompromising handbook to revised living. Outspoken, combative and unconventional, it fuses philosophy, contemporary research and often compelling clinical experience in one explosive guide.
The truth is something that burns. It burns off dead wood.
Happiness is a pointless goal. For Jordan B. Peterson, influential clinical psychologist and professor of psychology at the University of Toronto, our true aim should be meaning – not for its own sake, but as a defence against the suffering that is intrinsic to our existence.
12 Rules for Life is a manifesto of personal change, a handbook to rewire our kneejerk beliefs and concepts of reward and truth. At its heart, this is a polemic of personal responsibility, twelve rules that form the scaffolding of profound growth.
Each rule is accompanied by vivid and often footnoted example, setting his thinking in context; the sum is a comprehensive, sometimes almost brutal, assault on everyday assumption.
Not without his critics, the often-outspoken Peterson rails against the world, from our inability to tell the absolute truth to our innate need to embrace high risk.
Declaring himself a “classic British liberal”, the author eschews conventional political or social convention to deliver a self-help guide like virtually no other, founded on a dynamic personal philosophy drawn from both academia and experience.
Jordan B. Peterson originally rose to prominence via his rather more academic Maps of Meaning and is now seen as an influential figure on a number of internet platforms, not least his own YouTube series of lectures.
Publisher: Penguin Books Ltd
ISBN: 9780141988511
Number of pages: 448
Dimensions: 198 x 128 x 26 mm
Weight: 326 g
Language: English
Genuinely extraordinary... Unmatched by any other modern thinker ... A prophet for our times - Dominic Sandbrook, Daily Mail
The most influential public intellectual in the Western world right now - New York Times
Everyone must read 12 Rules For Life... The most enlightening book I have read in ages. Google him if you like, if it makes you feel better. It will, by the way. But get the book, that is the most important thing. And then read it. And then pass it on to a friend - Chris Evans
In a different intellectual league... Peterson can take the most difficult ideas and make them entertaining. This may be why his YouTube videos have had 35m views. He is fast becoming the closest that academia has to a rock star - Observer
Charismatic and exceptionally articulate.... Peterson is a new kind of public intellectual, using YouTube to spread ideas infinitely wider than predecessors such as Bertrand Russell or Isaiah Berlin - Amol Rajan, New Statesman
Anyone who is in a position of leadership would find it very insightful ... Jordan Peterson is a profound writer - Gina Miller
It is that rare thing: self-help that might actually be helpful - New Statesman
Fascinating ... Peterson is brilliant on many subjects - Bryan Appleyard, Sunday Times
One of the most eclectic and stimulating public intellectuals at large today, fearless and impassioned - Matthew d'Ancona, Guardian
Profound, charismatic and serious... One of the most important thinkers to emerge on the world stage for many years - Tim Lott, Spectator
The most sought-after psychologist in the world - Psychology Today
A wonderful psychologist - Malcolm Gladwell
Like the best intellectual polymaths, Peterson invites his readers to embark on their own intellectual, spiritual and ideological journeys... You have nothing to lose but your own misery - Toronto Star
The most important and influential Canadian thinker since Marshall McLuhan. His bold synthesis of psychology, anthropology, science, politics and comparative religion is forming a genuinely humanistic university of the future - Camille Paglia
Someone with not only humanity and humour, but serious depth and substance ... Peterson has a truly cosmopolitan and omnivorous intellect... There is a burning sincerity to the man - Spectator
A rock-star academic, a cool, cowboy-boot-wearing public thinker who directs tough love at overprotected youth ... Peterson twirls ideas around like a magician - Melanie Reid, The Times
Jordan Peterson is a Canadian psychologist whose seemingly overnight ascent to cultural rockstar comes after years of deep scholarship in many disciplines - Psychology Today
12 Rules for Life hits home - from identifying the deeply engrained hierarchical ladder that motivates our decision making to asking indispensable and sometimes politically unpopular questions about your life and suggesting ways to better it - Howard Bloom, author of 'The Lucifer Principle'
Peterson has become a kind of secular prophet who, in an era of lobotomised conformism, thinks out of the box ... His message is overwhelmingly vital - Melanie Philips, The Times
This is a dense book. Not because it is boring - no, if you read it carefully, and with an open mind* - I find it hard to believe you will be bored. You must be willing to challenge yourself, to pay attention - and to... More
The first time I heard of Jordan Peterson was via Sam Harris’s excellent podcast series. Unfortunately the two weren’t able to get to anything meaty, having failed to agree on the definition of truth for 2+ hours.
I...
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Some of the rules ('Don't Lie, or At Least Tell the Truth' being one) seem a tad obvious at first glance, but Peterson's arguments are so well laid out, and his anecdotes are so memorable and vivid... More
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