'A fantastic book.' WIRED
'Witty and instructive.' WALL STREET JOURNAL
'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS
'A must-read.' FORBES
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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?
This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
Publisher: Cornerstone
ISBN: 9781847940322
Number of pages: 320
Dimensions: 197 x 130 x 22 mm
Weight: 218 g
Language: English
A fantastic book - Wired
Witty and instructive - Wall Street Journal
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality - BBC Focus
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making - Time
A must-read - Forbes
Dan and Chip Heath have done it again ... Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read - BusinessWeek
Chip and Dan Heath have mined the latest psychological research to work out how to engage our emotional brain, and encourage us to focus on "bright spots" - techniques proven to help us change bad habits - rather than merely telling us what we're doing wrong - Psychologies
Provides a useful framework for understanding change and is full of suggestions for "fooling yourself"- and those around you - into making changes you want to make but can't - Director
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