Switch: How to change things when change is hard (Paperback)
  • Switch: How to change things when change is hard (Paperback)
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Switch: How to change things when change is hard (Paperback)

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£9.99
Paperback 320 Pages / Published: 03/03/2011
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Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Publisher: Cornerstone
ISBN: 9781847940322
Number of pages: 320
Weight: 224 g
Dimensions: 198 x 129 x 20 mm


MEDIA REVIEWS
A fantastic book * Wired *
Witty and instructive * Wall Street Journal *
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus *
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time *
A must-read * Forbes *

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“It makes a change!”

There are a lot of these books out there, combining a hint of psychology, a dollop of marketing nous and a soupcon of self-help. Some have a small idea and dress it up. "Switch" avoids that trap. Its concept... More

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