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Published: 10/05/2012

Wearing its extensive scholarship extremely lightly, Thinking Fast and Slow elucidates Nobel Prize Winner Kahneman’s intellectual theories about cognition and decision-making in sprightly and dextrous fashion.
Drawing on a lifetime’s experimental experience, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking.
The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.
Why is there more chance we'll believe something if it's in a bold type face?
Why are judges more likely to deny parole before lunch?
Why do we assume a good-looking person will be more competent?
The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.
‘It is an outstanding book, distinguished by beauty and clarity of detail, precision of presentation and gentleness of manner.’ – The Guardian
Publisher: Penguin Books Ltd
ISBN: 9780141033570
Number of pages: 512
Weight: 351 g
Dimensions: 198 x 129 x 22 mm
MEDIA REVIEWS
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow.' - The Financial Times
'Absorbing, intriguing...By making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them' - Jenni Russell, The Sunday Times
'Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be' - The Economist
'[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd' - Michael Lewis, Vanity Fair
'This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud' - Nassim Nicholas Taleb, author of The Black Swan'
'Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event' - Steven Pinker, author of The Language Instinct
'Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind' - Steven D. Levitt, co-author of Freakonomics
'This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life' - Richard Thaler, co-author of Nudge
'A terrific unpicking of human rationality and irrationality - could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime's thinking about why we make bad decisions - about everything from money to love - is full of brilliant anecdote and wisdom. It is Kahnemann's belief that anyone who thinks they know exactly what is going on hasn't understood the question; as such it's the perfect gift for opinionated family members everywhere.' - Tim Adams, Observer
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I loved reading this book, as I decided not to do Psychology as an AS I've decided to read books on the subject that would help me in my life. This book has opened up my mind and I've been able to apply many... More
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