Pinch of Nom

The duo behind the hugely popular Pinch of Nom phenomena, Kay Featherstone and Kate Allinson are British food bloggers and entrepreneurs.

Before launching Pinch of Nom, Allinson and Featherstone co-owned a restaurant together in The Wirral, where Allinson was also the head chef. In 2016, as a part of their own weight loss journey, they started a food blog titled Pinch of Nom and began sharing healthy recipes that are easy to cook at home. In a mere four years, Pinch of Nom became the UK's most visited food blog, with an active and engaged online community of over 1.5 million followers.

Allinson and Featherstone’s warm, down-to-earth approach to weight loss has resulted in two bestselling books, Pinch of Nom (2019) and Pinch of Nom: Everyday Light (2019), each followed by an accompanying Food Planner. Pinch of Nom sold 210,000 copies in three days, becoming the fastest selling non-fiction book since records began.