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Business, Finance & Law > Industry & industrial studies > Media, information & communication industries > Advertising industry
Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback)
  • Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback)
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Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback)

(author), (author)
£34.99
Paperback 224 Pages
Published: 15/12/2010

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Synopsis
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Publisher: Taylor & Francis Inc
ISBN: 9780765625649
Number of pages: 224
Weight: 317 g
Dimensions: 229 x 152 x 18 mm
Edition: 2nd Revised edition

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