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Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback)
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Advertising Account Planning: Planning and Managing an IMC Campaign (Paperback)

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Price: £34.99
Paperback 224 Pages
Published: 15/12/2010
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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Publisher information

Publisher: Taylor & Francis Inc
ISBN: 9780765625649
Number of pages: 224
Dimensions: 229 x 152 x 18 mm
Weight: 317 g
Edition: 2nd Revised edition

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