Business Driven Technology

by Amy Phillips, Stephen Haag, Paige Baltzan

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"BDT" takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the 'why' to business students without boring them with the 'how'. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences.

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McGraw Hill Higher Education


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