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Retailing Principles: A Global Outlook (CD-ROM)
  • Retailing Principles: A Global Outlook (CD-ROM)

Retailing Principles: A Global Outlook (CD-ROM)

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CD-ROM Published: 01/01/2003
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This introduction to the world of retail provides a global perceptive enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on retailing.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781563672767

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