The Waterstones Card

2for1 to Shoes: Pleasure and Pain

Waterstones Cardholders can enjoy two tickets for the price of one to see Shoes: Pleasure and Pain, at the Victoria and Albert Museum until 30 September 2015.

About the exhibition

Shoes: Pleasure and Pain
13th June – 31st January 2016
Sponsored by Clarks

Victoria and Albert Museum


Explore the transformative power of footwear from around the world and discover over 200 of the most extreme, seductive and culturally significant shoes from the last 2000 years. This must-see exhibition at the Victoria and Albert Museum, London highlights the agonising aspect of wearing shoes as well as the euphoria and obsession they can inspire.

Shoes: Pleasure and Pain brings together exceptional footwear for men and women, from an ancient Egyptian sandal to the most elaborate contemporary designs. Star pairs include those from leading designers Manolo Blahnik, Christian Louboutin and Jimmy Choo and famous wearers, the Hon Daphne Guinness, Carrie Bradshaw and Queen Victoria. Also on display, The Red Shoes featured in the eponymous 1948 film and a dazzling range of historic shoes from the V&A collection, many shown for the first time.

Supported by Agent Provocateur; with additional thanks to The Worshipful Company of Cordwainers.

High & Mighty shoot, American Vogue, February 1995 (model: Nadja Auermann) Dolce & Gabbana suit, 1995 © Estate of Helmut Newton / Maconochie Photography

Claim the offer

Waterstones Cardholders can enjoy two full-price tickets for the price of one with your Waterstones Card – normally £12 each.

In person

To redeem the offer simply simply show your Waterstones Card at the V&A’s Ticket Desk at the time of your visit.


Visit and enter the promotional code VAMSHOESWS241 in the checkout.

Read before you go

Click & Collect
Helen Persson
£25.00 Hardback

Terms and conditions

  1. Offer applies to Waterstones Cardholders only.
  2. Offer is valid from 13th June - 30th September 2015.
  3. Please present your Waterstones Card with tickets upon entry to the exhibition.
  4. Shoes: Pleasure and Pain exhibition tickets subject to availability.
  5. This offer cannot be used in conjunction with any other offer.
  6. Tickets cannot be exchanged and duplicates will not be issued for lost tickets.
  7. Offer valid on full price adult tickets only (£12).
  8. Both Waterstones Cards and Waterstones Pilot Cards are valid for this offer.
  9. The promoter reserves the right to cancel this offer at any time.

Merchant address: Victoria and Albert Museum, Cromwell Road, South Kensington, London SW7 2RL