The Waterstones Card

Fashion on the Ration

Waterstones Cardholders can enjoy two full-price adult tickets for the price of one at Fashion on the Ration:  1940s Street Style at the IWM, London.

About the exhibition

Fashion on the Ration: 1940s Street Style

5th March – 31st August 2015

IWM, London

Photo from the 1940s of four women in dressesImage © IWM

From 'onesies' to wear in the air raid shelter to jewellery created from aeroplane parts - Fashion on the Ration looks at how fashion survived and even flourished under the strict rules of rationing in 1940s Britain, often in new and unexpected ways.

This exhibition explores how men and women found new ways to dress as the rationing of clothes took hold. Displays of original clothes from the era, from military uniforms to functional fashion, reveal what life was really like on the home front in wartime Britain. This is a story not about the end of fashion but about creativity, innovation and coping in adversity, the impact of which can still be seen upon British style today. 

IWM 'Keep It Under Your Hat’ Jacqmar scarfImage © IWM 'Keep It Under Your Hat’ Jacqmar scarf

Claim the offer

The offer is available on full-price tickets only, usually £10.

Book online

To take advantage of this offer visit and use promotion code WTS2FOR1.

Redeem in person

You can also redeem the offer by quoting WTS2FOR1 and presenting your Waterstones Card at the ticket desk in the museum.


Read before you go

Fashion on the Ration
Click & Collect

Terms and conditions

  1. Offer applies to Waterstones Cardholders.
  2. Offer is valid until 31st August 2015. 
  3. Use the ticket code to redeem the offer online or quote the code at the ticket desk. A valid Waterstones Card must be presented with tickets on admission.
  4. The offer is limited to two adult tickets per transaction.
  5. Exhibition tickets are subject to availability.
  6. This offer cannot be used in conjunction with any other offer.
  7. Tickets cannot be exchanged and duplicates will not be issued for lost tickets.
  8. Offer valid on full-price adult tickets (normally £10.00 each).
  9. Both Waterstones Cards and Waterstones Pilot Cards are valid for this offer.
  10. The promoter reserves the right to cancel this offer at any time.

Merchant address: IWM London, Lambeth Road, London SE1 6HZ