Gift Cards and Vouchers

Here you’ll find Frequently Asked Questions and Terms and Conditions for our range of Waterstones Gift Cards and eGifts, as well as all the information on other gift cards, vouchers and tokens from selected service partners that we accept in our shops and online.

Gift Card Frequently Asked Questions

Can I purchase Waterstones Gift Cards or eGifts online?

eGifts can be purchased on Waterstones.com, to be downloaded and printed, or delivered by email to a recipient.

You can purchase physical Waterstones Gift Cards from waterstonesgiftcards.com.

Please note that purchases made on waterstonesgiftcards.com will require an account to be created on that site.

Can I use Waterstones Gift Cards online?

Yes, we happily accept Waterstones Gift Cards and eGifts for online payment, in addition to pre-paid gift cards provided by VISA and MasterCard, for example.

How do I use Waterstones Gift/ eGift Cards to pay for an online order?

How to Pay:

  1. Select your items and proceed to the checkout as usual.
  2. On the 'Payment' page, enter the Gift Card number (the number beneath the barcode). Enter the three-digit security code (hidden beneath the scratch-off strip) in the 'Waterstones Gift Cards' section, and select 'Add Gift Card'. This code is noted as the 'Pin' on your eGift Card email. The available balance of the Gift Card will be displayed.
  3. Choose how much of the balance to use and select 'Apply Gift Cards'. You will then see the order total change to reflect the Gift Card payment.
  4. If you have no further balance to pay, select 'Place Order', otherwise scroll down to select another payment method.

We will take payment from Gift Cards (and any Waterstones Plus cards) at the point an order is placed. If there is any remaining balance to pay, this will be taken from your other chosen payment method(s) when your order is ready for dispatch.

How can I top up my Waterstones Gift Card?

You can top up your Waterstones Gift Card  at any Waterstones bookshop. Just present your Waterstones Gift Card to a bookseller and purchase the amount you would like added to your Gift Card.

You cannot however top up Waterstones Gift Cards online at Waterstones.com.

How can I check my Waterstones Gift Card balance?

You can check the balance of your Waterstones Gift Card in three ways:

  1. Recommended is by visiting your Waterstones.com account's Gift Card page and adding the Gift Card to your account by entering its Card Number and hidden 3-digit security code. Once successfully added, your Gift Card's balance will be displayed, together with your Card's unique QR code. This information is also available in your Gift Cards section of your Account Dashboard.
  2. When shopping in our bookshops, making a purchase with your Waterstones Gift Card or topping up its value will generate the Card's balance on your paper receipt.
  3. Present your Waterstones Gift Card to a bookseller and they will be able to confirm the Card's balance verbally at the till.

My order confirmation email shows the full price. Have you not taken my Waterstones Gift Card payment?

The total shown on your order confirmation email and on your dispatch note is the total value of products purchased before any gift card values (or Waterstones Plus balance) have been deducted.

If you use a gift card for full or part payment on an order, this will be highlighted in the payment summary and the value will be deducted from your final payment.

Do I earn Waterstones Plus Stamps if I purchase Waterstones Gift Cards?

No - Gift Card and eGift purchases are exempt from earning Plus Stamps. Please see our Waterstones Plus Card Terms & Conditions for further details.

Can I use a Waterstones Gift Card and another payment method on the same order?

Yes - if you wish to use your Waterstones Gift Card to pay for part for an order, enter the Gift Card number and security code at the checkout, decide the Gift Card balance to use and select 'Apply Gift Cards', then select another payment method for the remaining total.

I want to cancel an order paid with a Waterstones Gift Card. How am I refunded?

Any Waterstones Gift Card refunds you receive will be transferred to the Gift Card you used for the order. If you have a Waterstones.com account, your Gift Card balance can be found here and the balance will be ready to use when you next place an order. There you will also find your Gift Card's QR code which you can be use to spend in store.

If you do not have a Waterstones.com account and no longer possess the Gift Card, please contact us for assistance using our Customer Support Form.

I have purchased a Waterstones eGift for someone else, but they have not received it. Can you help?

Sometimes, eGifts do not reach their intended recipient as they may be seen as undesirable emails by that recipient’s email provider. If you have arranged an eGift to be delivered and it has not been received, please ask the recipient to check their spam or junk folders, as the email carrying their eGift may be found there.

If you have a Waterstones account, you can check and update the details relating to your eGift order on your Orders page. Alternatively, please contact our Customer Support team for further assistance.

I want to return a Waterstones Gift Card. Is this possible?

Waterstones Gift Cards which have been purchased in-store cannot be returned and are not refundable.

Waterstones Gift Cards which have been purchased online may be returned and a refund will be given, provided:

  • The Gift Card is unused and undamaged
  • Proof of purchase is provided
  • You notify us within 14 days of receiving the Gift Card that you wish to cancel your purchase
  • You return the Gift Card to us within 14 days of giving such notice
Waterstones eGifts become non-refundable once they have been electronically delivered to the intended recipient.

Please see our Waterstones Gift Card Terms & Conditions for further details.

Can I use paper Waterstones Gift Vouchers on Waterstones.com?

No - we cannot accept paper Waterstones Gift Vouchers as payment online on Waterstones.com, but these are happily welcomed in our shops.

Do you accept Waterstones Euro Gift Cards online?

We do not accept Waterstones Euro Gift Cards online at Waterstones.com. These are however readily accepted within our two European locations in Amsterdam and Brussels; for their opening times, please use our shop finder.


Buying Waterstones Gift Cards In Other Shops

You can now purchase a Waterstones UK gift card from other retailers including Boots, Morrisons, Tesco, Argos, and The Co-operative.

This gift card is redeemable in the same way as one bought from Waterstones, and you can use it to make a purchase in any of our Waterstones bookshops or on Waterstones.com.

Please note the cards are sold in denominations of £15 and £25 only and the same gift card terms and conditions apply.

Other Gifts Cards and Vouchers

In our shops, we are happy to redeem National Book Tokens and other gift cards and vouchers from selected service partners. The following gift cards and vouchers are accepted in our shops, but we do not currently accept them on Waterstones.com;

  • National Book Tokens or paper gift vouchers
  • Love2Shop cards/paper vouchers
  • Waterstones Euro gift cards
  • One4All gift cards/paper vouchers
  • Leisure Vouchers


Theatre Tokens

For lovers of the stage, Theatre Tokens are the perfect gift of choice. Without expiry and valid in more than 260 venues across the country, for over 36 years Theatre Tokens have proved an invaluable way to support this most precious of arts. Theatre Tokens are available to buy online here and in selected Waterstones bookshops (please phone ahead to check availability at your local shop).

Can I use my National Book Tokens or paper Vouchers online?

No - we are unable to accept National Book Tokens on Waterstones.com. However, National Book Tokens can be used for payment over on Foyles.co.uk, our sister bookshop.

Do you accept One4All Gift Cards or paper vouchers online?

No - we do not accept One4All gift cards/paper vouchers online at Waterstones.com. These are however welcomed in our bookshops; please visit One4All Customer Support for further information.

Do you accept Love2shop Gift Cards or paper vouchers online?

We do not accept Love2shop Cards or paper Vouchers online at Waterstones.com. These are however welcomed in our bookshops. Please visit Love2Shop Customer Support for further information; a complete list of where to spend Love2shop Vouchers and Love2shop Cards can be found here.

Do you accept paper Leisure Vouchers, Gift Cards or e-Gift Card online?

We do not accept paper Leisure Vouchers, their Gift Card or e-Gift Card online at Waterstones.com. Paper Leisure Vouchers are however welcomed in our bookshops; please visit Leisure Vouchers FAQs for further information.

Waterstones Gift Card Terms & Conditions

  1. Validly activated gift cards and eGifts issued by Waterstones UK ("Sterling Gift Cards") can be used as full or part payment for goods in Waterstones shops across the UK, the Isle of Man and Jersey and for purchases made online at Waterstones.com.
  2. For online purchases please follow the redemption procedure accordingly (see above).
  3. No change or refunds will be given where the sales transaction is for an amount less than the balance on the gift card but the balance may be applied to future purchases.
  4. Gift cards cannot be used to purchase gift vouchers, eGifts, additional gift cards or book tokens nor can a gift card (and any gift card balance) be exchanged for cash.
  5. Waterstones reserves the right to refuse to accept any gift card payment where it deems that a gift card or eGift has been tampered with, duplicated or where it is otherwise suspected to be affected by fraud.
  6. A gift card or eGift is for personal use only and it may not be used for commercial purposes (including but not limited to resale) without Waterstones prior written consent.
  7. Gift cards and eGifts are exempt from Waterstones Standard Returns Policy.
    1. A physical Waterstones gift card purchased online may be returned to Waterstones undamaged, unused and with proof of purchase and Waterstones will refund the value of the gift card. Please note:
      • You must inform Waterstones of your intention to cancel your purchase within 14 days of the date that you receive your gift card from us. You must either: email us at [email protected], telephone us on 0115 907 1899 or write to us at Waterstones c/o Encompass Print Solutions, Encompass House, Manners Industrial Estate, 17 Birkdale Close, Ilkeston, Derbyshire DE7 8YA.
      • Please include a clear statement that you wish to cancel your purchase and details of your name, address, details of the order you wish to cancel and, where you have provided them to us as part of your order, your phone number and email address.
      • After you have informed Waterstones of your intention to cancel your purchase, you should return the gift card to us at your cost within 14 days of your giving us notice to cancel your purchase and Waterstones will reimburse to you (by the method used to pay for the original transaction) the amount, less the cost of postage. Waterstones will make the reimbursement no later than 14 days after the day Waterstones receives back from you the returned gift card.
    2. eGift orders cannot be exchanged or refunded, except in accordance with your statutory rights.  Risk in the eGift shall pass to you upon electronic delivery of the eGift.  You are able to cancel your eGift order at any time up to 14 days after the day your order was placed. However, you agree that your right to cancellation is waived upon the electronic delivery of your eGift, as detailed in the order confirmation email you received.
  8. The minimum amount required to activate or top-up a gift card is £1 for Sterling Gift Cards (€1 for Euro Gift Cards) and the maximum gift card limit is £500 for Sterling Gift Cards (€500 for Euro Gift Cards).
  9. A gift card is not a cheque guarantee, debit or credit card.
  10. If a Sterling Gift Card is not used for a period of 2 years from the date or purchase (or date of last card transaction, if later), it will automatically expire and any remaining balance will be deducted.
  11. If a Euro Gift Card is not used for a period of 5 years from date of purchase (or date of last card transaction, if later), it will automatically expire and any remaining balance will be deducted.
  12. Please protect your gift card and treat it as cash. Waterstones cannot be held liable for lost, stolen or damaged gift cards or any credit amounts on such gift cards. Waterstones reserves the right to issue another gift card for the unspent balance of an original gift card at its discretion on production of your original receipt, but Waterstones is not responsible for funds used without your knowledge.
  13. Waterstones reserves the right to add to or waive these terms and conditions on reasonable notice for legal, security or regulatory reasons or to discontinue the gift card scheme at any time in the event of circumstances beyond its reasonable control. Customers will be notified in advance via in-store displays in the event of any such change.
  14. Gift cards may be used for payment of goods of a higher price than the current gift card balance, on payment of the difference. Over payments, where goods are subsequently exchanged for goods of a lower price, will be added to the balance of the gift card (see above for online procedure).
  15. Additional terms and conditions apply for online gift card use - please see above.
  16. Sterling Gift cards are issued by Waterstones Booksellers Limited, 203-206, Piccadilly, London, W1J 9HD (Company number 00610095).
  17. Euro Gift Cards are issued by Waterstones Booksellers Ireland Limited, 6th Floor, 2 Grand Canal Square, Dublin 2 (Company number 362624) (“Waterstones Ireland”).

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