Meet Bruce Dickinson!

Thursday 26th October 18:00 at London - Piccadilly

Meet Iron Maiden’s Bruce Dickinson as he signs copies of his long-awaited autobiography, What Does This Button Do?


Bruce Dickinson is a rock legend. One of the world’s most storied musicians, Bruce has been the internationally-acclaimed lead singer of Iron Maiden for more than 30 years, and he’s lived an extraordinary off-stage existence too. 

A true polymath, Bruce is an airline pilot and captain, an aviation entrepreneur, a beer brewer, motivational speaker, film scriptwriter, twice-published novelist, radio presenter, TV actor, international fencer – and now, he’s written a bold, honest and very funny account of his life too.


Bruce will be signing copies of What Does this Button Do? only, a maximum of 2 copies per person.   Access to the queue will be on a first come first served basis, please arrive early to avoid disappointment.


  • There will not be an opportunity to get any merchandise signed on the day so please do not bring anything extra
  • Bruce will be doing dedications, name only
  • Due to time restrictions we cannot allow posed photos but staff will be on hand to take a photo as Bruce signs your book. 


London - Piccadilly Waterstones, London - Piccadilly
Thursday 26th October 18:00

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Terms & Conditions

Please note that events can occasionally be cancelled at short notice or their times or dates may alter; we therefore recommend that you check with the shop before travelling.
If you are unable to attend an event we can often reserve signed copies. Please contact the host shop for details. Reserved copies cannot be guaranteed and may not always carry dedications.
All signings (unless otherwise stated) operate on a first come first served basis, so early arrival is often recommended.