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What You See is What You Get: My Autobiography (eBook)
  • What You See is What You Get: My Autobiography (eBook)

What You See is What You Get: My Autobiography (eBook)

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eBook (ePUB) Published: 30/09/2010

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Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

Publisher: Pan Macmillan
ISBN: 9780230754737

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“Excellent read.”

I was amused, excited, educated, amazed and very grateful I read this book. It is so entertaining and written in such a way that you can hear Lord Sugar's voice. I thoroughly recommend reading this book.

Paperback edition
10th January 2012
Helpful? Upvote 11

“An amazing book, an amazing man!!”

While watching the latest 2010 Apprentice, & felt I needed to understand more about the man & his success, this book with its aptly named tiltle doesn't disappoint....its almost as if you have Lord Sugar,... More

Hardback edition
2nd November 2010
Helpful? Upvote 11


Amazing book! Amazing life story of Alan Sugar. Worth reading! Highly recommended!

Paperback edition
1st March 2012
Helpful? Upvote 7

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