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Surfing the Global Tide: Automotive Giants and How to Survive Them (eBook)
  • Surfing the Global Tide: Automotive Giants and How to Survive Them (eBook)

Surfing the Global Tide: Automotive Giants and How to Survive Them (eBook)

£40.80
eBook (ePUB) Published: 22/07/2009

Available for immediate download

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Publisher: Palgrave Macmillan
ISBN: 9780230240483

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