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Surfing the Global Tide: Automotive Giants and How to Survive Them (eBook)Michael S Wynn-Williams
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Publisher: Palgrave Macmillan