X: The Experience When Business Meets Design (Hardback)
  • X: The Experience When Business Meets Design (Hardback)
zoom

X: The Experience When Business Meets Design (Hardback)

(author)
£24.99
Hardback 256 Pages / Published: 03/11/2015
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: * How our own experience gets in the way of designing for people not like us * Why empathy and new perspective unlock creativity and innovation * The importance of User Experience (UX) in real life and in executive thinking * The humanity of Human-Centered Design in all you do * The art of Hollywood storytelling from marketing to product design to packaging * Apple s holistic approach to experience architecture * The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Publisher: John Wiley & Sons Inc
ISBN: 9781118456545
Number of pages: 256
Weight: 1 g
Dimensions: 250 x 200 x 20 mm

You may also be interested in...

The Code Book
Added to basket
£10.99
Paperback
Getting to Yes
Added to basket
£9.99
Paperback
Marketing For Dummies
Added to basket
Start It Up
Added to basket
£10.99
Paperback
Starting a Business for Dummies for Dummies 4E UK
Added to basket
How To Deal With Difficult People
Added to basket
What Money Can't Buy
Added to basket
How Business Works
Added to basket
DK
£16.99
Hardback
Start a Small Business
Added to basket
The Personal MBA
Added to basket
£12.99
Paperback
How to Pass Higher Business Management
Added to basket
Zero to One
Added to basket
£9.99
Paperback
Business Model Generation
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.