Writing Winning Proposals: Public Relations Cases (Paperback)
  • Writing Winning Proposals: Public Relations Cases (Paperback)
zoom

Writing Winning Proposals: Public Relations Cases (Paperback)

(author), (author)
£121.00
Paperback 262 Pages / Published: 30/10/2017
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners.

The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included.

Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.

Publisher: Cognella, Inc
ISBN: 9781516516360
Number of pages: 262
Dimensions: 229 x 152 mm
Edition: 3rd Revised edition

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.