Writing tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt.
In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any medium, and how to maximise your chances of getting your way in every situation. From work reports to Valentine cards, and from emails of condolence to tweets of complaint, Leith lays bare the secrets to successful communication, eloquence and off- and online etiquette. How do you write a job application, a thank-you card, or an email to your bank manager, to your children's headteacher, to your clients or your boss? How do you prepare a speech to win the argument, get the vote of confidence, or embarrass the bridegroom? Getting these things right - or wrong - can be life-changing.
Succinct treatments of the most general principles of style and composition, as well as examinations of specific modes of address (What is a subtweet? How do I write a moving elegy?) are accompanied by concrete and well-illustrated dos and don'ts and examples of wins and fails. Astute, sprightly and illuminating, Write to the Point will give you the skills and confidence you need to get your message across on every occasion.
Publisher: Profile Books Ltd
Number of pages: 288
Weight: 470 g
Dimensions: 222 x 144 x 28 mm
At last, a book on correct writing that is genuinely amusing - and not just for language nerds ... Informative and hugely entertaining, like a Scotch-soaked conversation with an eccentric, brilliant don -- Juanita Coulson * The Lady *
This book highlights the paths to being skilful on the page * Marketing Week *
Useful, and persuasive -- Ben East * Observer *
An excellent guide * Sunday Business Post *
Praise for You Talkin' to Me?:
'Reading this book is the equivalent of lounging in a leather club armchair, wreathed in cigar smoke and a couple of whiskies down, alongside a companion who's being funny and clever about Homer and Hello! magazine by turns -- Charlotte Higgins * Guardian *
You finish this book more than ready to rock a first in rhetoric -- Hermione Eyre * Evening Standard *
The best available analysis -- Boris Johnson
Witty and revealing -- James McConnachie * Sunday Times *
Entertaining and instructive -- Ian Finlayson * The Times *
One of the best practical guides to English grammar I've ever come across ... informative and hugely entertaining. * The Lady *