World Development Report 2015: Mind, Behavior, and Society - World Development Report (Hardback)World Bank (author)
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The Report emphasizes what it calls 'the three marks of everyday thinking'. In everyday thinking, people use intuition much more than careful analysis. They employ concepts and tools that prior experience in their cultural world has made familiar. And social emotions and social norms motivate much of what they do. These insights together explain the extraordinary persistence of some social practices, and rapid change in others.
They also offer new targets for development policy. A richer understanding of why people save, use preventive health care, work hard, learn, and conserve energy provides a basis for innovative and inexpensive interventions. The insights reveal that poverty not only deprives people of resources but is an environment that shapes decision making, a fact that development projects across the board need to recognize. The insights show that the psychological foundations of decision making emerge at a young age and require social support.
The Report applies insights from modern behavioral and social sciences to development policies for addressing poverty, finance, productivity, health, children, and climate change. It demonstrates that new policy ideas based on a richer view of decision-making can yield high economic returns. These new policy targets include:the choice architecture (for example, the default option)the scope for social rewardsframes that influence whether or not a norm is activatedinformation in the form of rules of thumbopportunities for experiences that change mental models or social normsFinally, the Report shows that small changes in context have large effects on behavior. As a result, discovering which interventions are most effective, and with which contexts and populations, inherently requires an experimental approach. Rigor is needed for testing the processes for delivering interventions, not just the products that are delivered.
Publisher: World Bank Publications
Number of pages: 320
Weight: 794 g
Dimensions: 267 x 203 x 18 mm