Publisher: Palgrave Macmillan
Number of pages: 240
Weight: 554 g
Dimensions: 229 x 152 x 20 mm
'The "little woman" finally battles her way out of the kitchen and finds an insightful commercial audience at last .This book beckons in an end to the stereotypes and patronising platitudes that have characterised much marketing to women in the past. A moment of smug triumph for the female reader and perhaps a frisson of fear for the male marketeer?!' Clare Salmon, Group Director of Strategy, Marketing and Customer Royal& SunAlliance, Insurance Group plc.
'An insightful and original look at how brands can communicate to women:taking the reader from science through to end sales. A contemporary take on the consumer-brand relationship and the value that building better brand connections with women will bring.' Tanya Dubash, President of Marketing, Godrej Group, India
'Finally a man who understands women, that's definitely a first!' Jez Frampton, Group CEO, Interbrand
'Bringing to the table what women already know; that there's a gap in the marketplace for brands, products and business that talk to us as women, rather than stereotypes. Essential for all men (and women) looking to build stronger and more profitable brands and businesses.' Victoria Morris, Manager, Marketing Strategy& Planning, Nissan Europe
'Women hold the purse strings this book could provide valuable help in loosening them.' - Insider
'The book is interesting and easy to read but also thoroughly researched and filled with abundant applied business examples.' - K.M. Johnson, CHOICE Reviews
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