Women and Entrepreneurship: Female Durability, Persistence and Intuition at Work (Hardback)Beatrice E. Avolio Alecchi (author), Mirjana Radovic-Markovic (author)
Hardback 182 Pages
Women and Entrepreneurship comes from two authors with especially rich experience in this field of research. Embracing experience in a range of developed and developing countries and examining both dependent and independent roles, Beatrice Avolio and Mirjana Radovi-Markovi profile women entrepreneurs and consider their motivations, together with the obstacles and challenges that they face and often overcome. A focus on emerging forms of entrepreneurship leads to a concentration on what is happening in newly developing economies, with a major case study set in a South American context. The authors deal in particular with how rural entrepreneurship, virtual entrepreneurship, and project-based and home-based businesses particularly lend themselves to providing opportunities for women. The authors' findings reveal that increased participation of women in business leadership has brought about completely new ways of business communication; new business strategies and company development models; and is imposing a new behavioural style on businesses. What is particularly encouraging is the evidence that female kinds of durability, persistence and intuition are producing business advantage. This means that the authors can clearly identify success factors and propose guidelines for the benefit of female entrepreneurs, female-led businesses, and business in general. This book will serve the needs of an academic audience of researchers in the growing field of studies into entrepreneurship; as well as those teaching or studying business or women's studies topics. It will of course appeal particularly to women owning and running businesses, or aspiring to do so.
Publisher: Taylor & Francis Ltd
Number of pages: 182
Weight: 544 g
Dimensions: 246 x 174 x 18 mm
You may also be interested in...
ReviewsSign In To Write A Review
Please sign in to write a review
Sign In / Register
Not registered? CREATE AN ACCOUNTCREATE A plus ACCOUNT
Download the Waterstones App
Would you like to proceed to the App store to download the Waterstones App?
Click & Collect
Reserve online, pay on collection
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at