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Wirtschaftskommunikation im Wandel - Europaische Kulturen in der Wirtschaftskommunikation 3 (Paperback)
  • Wirtschaftskommunikation im Wandel - Europaische Kulturen in der Wirtschaftskommunikation 3 (Paperback)
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Wirtschaftskommunikation im Wandel - Europaische Kulturen in der Wirtschaftskommunikation 3 (Paperback)

(editor)
£67.99
Paperback 212 Pages / Published: 12/12/2003
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Die Autoren setzen sich mit unterschiedlichen Aspekten und Formen der Entwicklungen in der Wirtschaftskommunikation auseinander. Die Themenpalette reicht von Werbung und Offentlichkeitsarbeit uber Wirtschaftskommunikation in Medien, Unternehmenskultur und Corporate Identity bis zu Fremdsprachenbedarf und Sprachpolitik.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824445370
Number of pages: 212
Weight: 280 g
Dimensions: 210 x 148 x 12 mm
Edition: 2003 ed.

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