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Wireless Data Services: Technologies, Business Models and Global Markets (Hardback)
  • Wireless Data Services: Technologies, Business Models and Global Markets (Hardback)
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Wireless Data Services: Technologies, Business Models and Global Markets (Hardback)

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£114.00
Hardback 400 Pages / Published: 20/11/2003
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There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

Publisher: Cambridge University Press
ISBN: 9780521828437
Number of pages: 400
Weight: 840 g
Dimensions: 256 x 183 x 24 mm


MEDIA REVIEWS
'This is a useful practical cookbook for those who are skilled in the art or who wish to be ... Wireless data is here to stay, and this is an invaluable source of basic information.' IEE Review
"[T]his is a quite readable book with lots of interesting nuggets of information..." Russell J. Haines, Communications Engineer
"This is an excellent book covering all of the current research and development in the wireless industry as well as pointing out what is to come. A recommended book for all academic libraries." H. Robert Malinowsky, University of Illinois at Chicago, E-Streams

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