Wired TV: Laboring Over an Interactive Future (Paperback)Derek Johnson (author of contributions), Jonathan Gray (author of contributions), Will Brooker (author of contributions), Julie Levin Russo (author of contributions), Denise Mann (author of contributions,editor), John T. Caldwell (author of contributions), Robert V. Kozinets (author of contributions), M. J. Clarke (author of contributions), Vincent Brook (author of contributions)
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Contributors address a wide range of issues, from the networks' sporadic efforts to engage fans using transmedia storytelling to the production inefficiencies that continue to dog network television to the impact of multimedia convergence and multinational, corporate conglomeration on entrepreneurial creativity. With essays from such top scholars as Henry Jenkins, John T. Caldwell, and Jonathan Gray and from new and exciting voices emerging in this field, Wired TV elucidates the myriad new digital threats and the equal number of digital opportunities that have become part and parcel of today's post-network era. Readers will quickly recognize the familiar television franchises on which the contributors focus- including Lost, The Office, Entourage, Battlestar Gallactica, The L Word, and Heroes-in order to reveal their impact on an industry in transition.
While it is not easy for vast bureaucracies to change course, executives from key network divisions engaged in an unprecedented period of innovation and collaboration with four important groups: members of the Hollywood creative community who wanted to expand television's storytelling worlds and marketing capabilities by incorporating social media; members of the Silicon Valley tech community who were keen to rethink television distribution for the digital era; members of the Madison Avenue advertising community who were eager to rethink ad-supported content; and fans who were enthusiastic and willing to use social media story extensions to proselytize on behalf of a favorite network series.
In the aftermath of the lengthy Writers Guild of America strike of 2007/2008, the networks clamped down on such collaborations and began to reclaim control over their operations, locking themselves back into an aging system of interconnected bureaucracies, entrenched hierarchies, and traditional partners from the past. What's next for the future of the television industry? Stay tuned-or at least online.
Publisher: Rutgers University Press
Number of pages: 296
Weight: 499 g
Dimensions: 229 x 152 x 23 mm
"With contributions from prominent scholars, Wired TV offers rigorous and exacting essays that address the dramatic shift occurring in a business that produces, sells, and resells mass entertainment."--Daniel Bernardi "San Francisco State University "
"Wired TV offers rich, creative, and original thinking about television's digital era. It is essential reading for anyone following contemporary media industries."
--Jennifer Holt "author of Empires of Entertainment "
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