Winning on Purpose: The Unbeatable Strategy of Loving Customers (Hardback)
  • Winning on Purpose: The Unbeatable Strategy of Loving Customers (Hardback)

Winning on Purpose: The Unbeatable Strategy of Loving Customers (Hardback)

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Hardback 256 Pages
Published: 07/12/2021
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Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.

management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it—from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and

Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends—generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule—treat customers the way you would want a loved one
treated—at the heart of enduring business success. As the compelling
examples in this book illustrate, companies with superior NPS consistently
deliver higher returns to shareholders across a wide array of

But winning on purpose isn't easy. Reichheld also
explains why many NPS practitioners achieve just a small fraction of the system's
full potential, and he presents the newest thinking and best practices for
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,
complementary accounting measure that can truly leverage the power of

With keen insight and moving personal stories, Reichheld
advances the thinking and practice of NPS. Winning on
is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and business

Publisher: Harvard Business Review Press
ISBN: 9781647821784
Number of pages: 256
Dimensions: 234 x 155 mm


"…a clear and passionate argument for companies focusing singularly on making the lives of their customers better—a thought-provoking thesis as more businesses shift from a primary focus on serving shareholders to embracing the values of stakeholder capitalism." — CharterAdvance Praise for Winning on Purpose:"[Reichheld's] most important work to date. It proves that the primary purpose guiding all great organizations is to enrich the lives of customers." — John Donahoe, CEO, Nike (from the Foreword)"Reichheld is a true pioneer in his field . . . his practical ideas earn a high Net Promoter Score." — Adam Grant, New York Times bestselling author, Think Again; host, TED WorkLife podcast"Reichheld has again delivered a compelling and remarkable piece on winning through customer loyalty . . . 'Do the right thing' and read the book!" — Andrew C. Taylor, Executive Chairman, Enterprise Holdings"This book is fantastic! Net Promoter is more relevant than ever in the digital world." — Brad Olson, Chief Business Officer, Peloton"[Reichheld's] thinking has influenced our organization for decades, and he has raised the bar once again." — Tim Buckley, Chairman and CEO, Vanguard"This book shows how NPS provides companies with both a moral compass and a powerful tool for success." — Zeynep Ton, professor, MIT Sloan School of Management; author, The Good Jobs Strategy"Winning on Purpose confirms [Reichheld] as the unquestioned leader in his field. It's a must-read for any businessperson pursuing sustainable success." — Walt Bettinger, President and CEO, Charles Schwab"Reichheld has changed the business community forever, first with Net Promoter and now with Earned Growth. Every entrepreneur should read this book." — Dave Gilboa, cofounder and co-CEO, Warby Parker

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