• Sign In / Register
  • Help
  • Basket0
Winning in Emerging Markets: A Road Map for Strategy and Execution (Hardback)
  • Winning in Emerging Markets: A Road Map for Strategy and Execution (Hardback)
zoom

Winning in Emerging Markets: A Road Map for Strategy and Execution (Hardback)

(author), (author)
£25.00
Hardback 272 Pages / Published: 16/04/2010
  • Publisher out of stock

Currently unavailable to order

This product is currently unavailable.

  • This item has been added to your basket
Check availability At your local shop
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both well respected thinkers on the subject -- argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company's progress in developing economies is to first asses the area's lack of institutional infrastructure--and then to formulate strategies around what the authors call "institutional voids" to the firm's advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market's potential and for crafting a strategy to succeed there.

Publisher: Harvard Business Review Press
ISBN: 9781422166956
Number of pages: 272
Weight: 482 g
Dimensions: 235 x 156 x 29 mm

You may also be interested in...

Stealth Of Nations
Added to basket
The Art of Social Media
Added to basket
The Business Model Navigator
Added to basket
Meatball Sundae
Added to basket
£8.99
Paperback
Growth Hacker Marketing
Added to basket
Making Ideas Happen
Added to basket
4 Disciplines of Execution
Added to basket
Strategy Genius
Added to basket
£12.99
Paperback
The Concise 33 Strategies of War
Added to basket
Business Plans For Dummies
Added to basket
The Every Day MBA
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.