Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success (Paperback)
  • Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success (Paperback)
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Winning in Asia, Japanese Style: Market and Nonmarket Strategies for Success (Paperback)

(editor), (editor)
£72.00
Paperback 282 Pages / Published: 01/01/2002
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Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.

Publisher: Palgrave Macmillan
ISBN: 9781349632350
Number of pages: 282
Dimensions: 216 x 140 mm
Edition: 1st ed. 2002


MEDIA REVIEWS

"For Winning in Asia, European Style is an important addition to the strategy literature. Vinod Aggarwal and the other contributors have tackled an ambitious agenda and done it masterfully. The book integrates market and nonmarket strategies with considerations of the geographical scope of competition. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets." - David Baron, Stanford Business School

"An international team led by one of America s leading political economists makes a pioneering effort to analyze the interplay of non-market and market trade and investment strategies of European firms entering Asian markets." - Charles E. Morrison, East-West Center, Hawaii

"Aggarwal and his colleagues provide an enlivened and theoretically informed examination of the most important market and nonmarket strategies used by European firms anxious to enter Asia. This volume will appeal to scholars interested in political economy as well as business executives anxious to turn a profit. It's an investment promising a high payoff." - T. J. Pempel, University of Washington

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