Winning Elections with Political Marketing (Hardback)
  • Winning Elections with Political Marketing (Hardback)

Winning Elections with Political Marketing (Hardback)

(author), (author)
Hardback 254 Pages / Published: 14/06/2006
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Find out the real impact political marketing has on the democratic process

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.

While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward "permanent campaigning" through embedded marketing tactics that's becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication.

Winning Elections with Political Marketing looks at:
The Political Triangle
determining market intelligence
class, rhetoric, and candidate portrayal
voter perceptions
the role of President as party leader
constituent communication
voter behavior
grass roots campaigns
political consulting
the Internet and e-newsletters
the advantages of public funding
and a study of the United States presidential primaries from 1976 to 2004Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

Publisher: Taylor & Francis Inc
ISBN: 9780789033697
Number of pages: 254
Weight: 544 g
Dimensions: 216 x 156 x 23 mm

You may also be interested in...

The Hybrid Media System
Added to basket
Added to basket
Political Marketing
Added to basket
The Women's Suffrage Movement
Added to basket
Eloquence in an Electronic Age
Added to basket
The Activists' Handbook
Added to basket
How to Win Campaigns
Added to basket
Victory in London
Added to basket
The Victory Lab
Added to basket
Mad Men & Bad Men
Added to basket
The War of the Words
Added to basket
On Empire, Liberty, and Reform
Added to basket


Please sign in to write a review

Your review has been submitted successfully.