Winning at New Products, 5th Edition: Creating Value Through Innovation (Paperback)Robert Cooper (author)
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Publisher: INGRAM PUBLISHER SERVICES US
Number of pages: 448
Weight: 438 g
Dimensions: 151 x 228 x 30 mm
--Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
"This book is an invaluable guide...It's full of best practices, practical methods and real-world illustrations that demonstrate how to succeed at product and service innovation."
--Dick Arra, Chief Technology Officer, ITT Corporation
"This book provides insights into the new approaches and offers very useful guidelines for creating a powerful innovation setting in your organization."
--Hannes Erler, Vice President of Innovation, Swarovski K.G.
"[Winning at New Products] has been a mainstay of product-development literature for fifteen years."
--Journal of Product Innovation Management
"Winning at New Products by Robert G. Cooper has a clear place on your book shelf and will be most helpful in your innovation battles to explain the many in-built limitations to others less informed yet involved in the decision process."--InnovationManagement.se
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