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Wine Marketing (Paperback)
  • Wine Marketing (Paperback)
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Wine Marketing (Paperback)

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£37.99
Paperback 360 Pages / Published: 24/09/2007
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Publisher: Taylor & Francis Ltd
ISBN: 9780750654203
Number of pages: 360
Weight: 612 g
Dimensions: 234 x 165 x 20 mm

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