On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.
In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?
Number of pages: 272
Weight: 1 g
Dimensions: 93 x 63 x 10 mm
..".informed and wise...essential reading for professionals, business owners, and other individuals who need to understand how the Internet can be used to tarnish a reputation." --ForeWord Magazine
..".great for anyone interested in having a personal or business presence on the Internet and...in the sociological impacts of web 2.0." --Library Journal
"Who knew that a business book could be scarier than any horror novel?...this book is a must-read." --The Bookworm Sez
"The coverage here is broad and certainly will inform most readers on topics and areas of concern that they had heretofore not likely considered...Be warned." -- Blog on Books
..". worthwhile addition to the online marketing library and a solid reference if one's...good name and reputation are already under attack." --Miami Herald
..".online reputation can be damaged in a matter of seconds...book teaches you how to fix it, if it gets out of control...highly recommend this one to anyone in marketing..." --Geek Girl Reviews.com
..".much needed and necessary resource to combat the ever-increasing online damage to professional and personal reputations." --Suite101.com
..".comprehensive look at a complex subject...a great reminder of why it's important that while we embrace new media, we recognize its perils as well." --Ad Pulp.com
.."offer insights into maintaining online anonymity, the tactics of online attackers, how to avoid harassment and how to conduct an online reputation audit." --Houston Business Journal
..".information provided in this brilliant book can spell the difference between a lost reputation, and a positive image...essential and seminal book on online reputation management." --Blog Business World
..".important new book...savvy, well-researched guide...loaded with useful defense moves." --Joyce Lain Kennedy, nationally syndicated columnist
..".excellent job of pointing out how and why the world-wide web is in many ways like the American Old West...good place to start to protect yourself and your livelihood." --Inland Empire Business Journal
..".information in the book is well thought out and will...help you maintain your reputation...if you are worried about your online reputation, this book will help you maintain or repair it." --Online magazine
..".authors' enthusiasm for remedying the harm done to reputations by malicious, intentional lies comes through on every page." --Security Management
ForeWord Book of the Year Bronze Winner Business & Economics Category 2011
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