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Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules (Hardback)
  • Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules (Hardback)
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Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules (Hardback)

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£14.99
Hardback 194 Pages / Published: 14/11/2008
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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.

Publisher: John Wiley and Sons Ltd
ISBN: 9781906465261
Number of pages: 194
Weight: 430 g
Dimensions: 234 x 151 x 17 mm

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