Your Waterstones card is changing, introducing...
TELL ME MORE
Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty (Paperback)
  • Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty (Paperback)
zoom

Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty (Paperback)

(author)
£26.99
Paperback 224 Pages / Published: 06/01/2015
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively updated Second Edition, Thompson sharpens his focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation.

Drawing on his immense enterprise experience, Thompson helps you overcome fundamental corporate culture issues that impede both relationship-building and innovation. Next, he demonstrates how to construct customer-driven business models and management systems that improve retention by systematically involving customers in co-innovation around goals and visions they help define.

Who Stole My Customer?? Second Edition helps you identify up-to-the-minute answers to the classic "tough questions" surrounding loyalty: Who's stealing my customers? Why is it happening? How can I stop it? How can I win back lost customers? You'll discover new ways to view business processes through customer's eyes... identify today's real drivers of loyalty... tightly focus relationship investments for maximum value... rebuild touch points around customers' current and future needs.

Throughout, updated questions help you apply Thompson's techniques in your competitive environment. Thompson's questions have also been updated to serve MBA or Executive MBA level students more effectively as they seek to add more value in future work assignments.

Publisher: Pearson Education (US)
ISBN: 9780134009698
Number of pages: 224
Weight: 408 g
Dimensions: 229 x 152 x 18 mm
Edition: 2nd edition

You may also be interested in...

The Trusted Advisor
Added to basket
On Purpose
Added to basket
£19.99
Paperback
How To Become A Rainmaker
Added to basket
The Customer Rules
Added to basket
£12.99
Paperback
Successful Customer Service
Added to basket
Service Design for Business
Added to basket
Just Looking Thanks!
Added to basket
£7.99
Paperback
Chief Customer Officer 2.0
Added to basket
Uplifting Service
Added to basket
£20.99
Hardback
The Service Innovation Handbook
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.