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When Not in Rome, Don't Do as the Romans Do: A CandyD Italian in Emerging Markets (Paperback)
  • When Not in Rome, Don't Do as the Romans Do: A CandyD Italian in Emerging Markets (Paperback)

When Not in Rome, Don't Do as the Romans Do: A CandyD Italian in Emerging Markets (Paperback)

Paperback 216 Pages / Published: 26/03/2013
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"Two suitcases and the telephone numbers of two friends of friends: this was what I was carrying when I landed in India on October 22, 1998. What an irony in the fact that just a few years earlier, while boarding a plane from New Delhi to Rome, I had promised to myself not to go back to India, at least not until my retirement age."

But as fate would have it, Stefano Pelle eventually returns to post-liberalized India as an expatriate working for the Perfetti Van Melle Group and what starts from there is a journey through emerging markets.

At the heart of Stefano's psyche and his management beliefs are innumerable situations when a one-sided biased perspective would have led to failure in business deals or problems in personal life; more so being an Italian married to an Indian wife, currently settled in the Middle East and with responsibility over a geographical area extending from Bangladesh to Senegal. Overall, the story wrought here is one of hard work, ambition, and success.

Publisher: SAGE Publications India Pvt Ltd
ISBN: 9788132110873
Number of pages: 216
Weight: 295 g
Dimensions: 234 x 156 x 15 mm


When Not in Rome, Don't Do as the Romans Do is part memoir, part window into the history and culture of a country on the rise, part romance novel, and is extremely entertaining.

-- The Business Standard, 1 May 2013

A great read for those interested in ground view of how different markets behave and how to relate successfully to them.

-- Business India, 14 April 2013

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