When Firms Change Direction (Hardback)
  • When Firms Change Direction (Hardback)
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When Firms Change Direction (Hardback)

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£30.49
Hardback 288 Pages / Published: 15/02/2001
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Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

Publisher: Oxford University Press Inc
ISBN: 9780195136432
Number of pages: 288
Weight: 529 g
Dimensions: 243 x 162 x 20 mm

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