What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand (Paperback)
  • What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand (Paperback)
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What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand (Paperback)

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£14.99
Paperback 208 Pages / Published: 03/10/2019
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Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand's logo, website, social media, brochures and sales pitches find their target.

Publisher: Malcolm Down Publishing Ltd
ISBN: 9781912863235
Number of pages: 208
Dimensions: 216 x 140 mm

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“Powerful, insightful and practical.”

What a powerful and practical book that is also a joy to read! Often as entrepreneurs and business leaders, the challenge we face is to be able to step back from our product or service (that we are so passionate... More

Paperback edition
Helpful? Upvote 6

“simplicity as a creative tool”

In a book, which embraces simplicity as a creative tool, Mckinnon, challenges you to work through the peripheral, the easy speak, to get back to the point as to why you started in the first place. He recognises that... More

Paperback edition
Helpful? Upvote 5

“What a great process to go through as a business owner!”

I really enjoyed reading this book. I run my own business and I read it in three bursts, took notes, did the exercises and I have to say that I have had A LOT of insights from the process. I love Bruce's writing... More

Paperback edition
Helpful? Upvote 4

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