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What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand (Paperback)
  • What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand (Paperback)
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What's Your Point?: The Brand Arrow - Define Your Point. Grow Your Brand (Paperback)

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£14.99
Paperback 208 Pages / Published: 03/10/2019
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Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn't. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand's logo, website, social media, brochures and sales pitches find their target.

Publisher: Malcolm Down Publishing Ltd
ISBN: 9781912863235
Number of pages: 208
Dimensions: 216 x 140 mm

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“simplicity as a creative tool”

In a book, which embraces simplicity as a creative tool, Mckinnon, challenges you to work through the peripheral, the easy speak, to get back to the point as to why you started in the first place. He recognises that... More

Paperback edition
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“Your own personal Bruce - as you learn about business brands”

Reading 'What's your point?' is like having Bruce next to you. His chatty eloquent style is easy to read and understand. He uses many examples from real-life that most people will be able to identify... More

Paperback edition
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“A must read for any business”

This is an immensely practical book which stands out from the crowd of marketing publications. It is packed full of helpful case studies from Bruce McKinnon's extensive personal experience of working with many... More

Paperback edition
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