What You See Is What You Get: My Autobiography (Paperback)
  • What You See Is What You Get: My Autobiography (Paperback)
zoom

What You See Is What You Get: My Autobiography (Paperback)

(author)
6 Reviews Sign in to write a review
£12.99
Paperback 656 Pages
Published: 06/05/2011
  • 10+ in stock

Usually dispatched within 2-3 working days

  • This item has been added to your basket

'Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' The Sun

'Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing' Private Eye

From a Hackney council estate to the House of Lords, this is the extraordinary story of one of our greatest entrepreneurs.

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.

In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

'I'm addicted to autobiographies and What You See Is What You Get is one of the best I've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice' Piers Morgan

Publisher: Pan Macmillan
ISBN: 9780330520478
Number of pages: 656
Weight: 458 g
Dimensions: 197 x 130 x 42 mm


MEDIA REVIEWS

Brilliantly upfront - Andrew Billen, The Times

Brash and bold are two adjectives used to describe this ruthless businessman turned TV personality. But Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end - The Sun

Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing - Private Eye

I'm addicted to autobiographies and What You See Is What You Get is one of the best i've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice. He believes in loyalty, hard work, looking after your family and enjoying your success. His rise to success from a tiny council house in East London is extraordinary and he tells it in the kind of blunt, no-nonsense way that has made him such a hit on television - Piers Morgan

Anyone reading an autobiography of Alan Sugar will want to glean some of his business savvy. And he delivers. Even his section on running Tottenham Hotspur FC provides insights into his attitudes and working methods - Sunday Herald

Aspiring entrepreneurs will welcome the business advice that is ladled out liberally - Sunday Telegraph

He tells the story with characteristic wit and honesty, adding enough juicy bits of gossip to keep non-business readers onside. Having set the task of writing and marketing a bestselling book there's little doubt he'll be on the winning team - Director magazine

You may also be interested in...

Agatha Christie
Added to basket
£10.99   £8.99
Paperback
Knife
Added to basket
£20.00
Hardback
Friends, Lovers and the Big Terrible Thing
Added to basket
Keira & Me
Added to basket
£18.99   £13.99
Hardback
Politics On the Edge
Added to basket
£22.00   £18.99
Hardback
Rambling Man
Added to basket
£25.00   £18.99
Hardback
Rambling Man
Added to basket
£25.00
Hardback
Be Useful
Added to basket
£20.00   £14.99
Hardback
The Twat Files
Added to basket
£22.00
Hardback
T.V.
Added to basket
£25.00   £20.00
Hardback
Abroad in Japan
Added to basket
£16.99
Hardback
Broadly Speaking
Added to basket
£25.00   £18.99
Hardback
Diddly Squat: Pigs Might Fly
Added to basket
£22.00   £16.99
Hardback
Strong Female Character
Added to basket
£10.99   £9.49
Paperback
Making It So
Added to basket
£25.00   £18.99
Hardback

“Amazing!”

Amazing book! Amazing life story of Alan Sugar. Worth reading! Highly recommended!

Paperback edition
Helpful? Upvote 108

“An amazing book, an amazing man!!”

While watching the latest 2010 Apprentice, & felt I needed to understand more about the man & his success, this book with its aptly named tiltle doesn't disappoint....its almost as if you have Lord Sugar,... More

Hardback edition
Helpful? Upvote 90

“Excellent read.”

I was amused, excited, educated, amazed and very grateful I read this book. It is so entertaining and written in such a way that you can hear Lord Sugar's voice. I thoroughly recommend reading this book.

Paperback edition
Helpful? Upvote 72

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: