We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

What You See Is What You Get: My Autobiography (Paperback)
  • What You See Is What You Get: My Autobiography (Paperback)

What You See Is What You Get: My Autobiography (Paperback)

£9.99
Paperback Published: 06/05/2011
  • 10+ in stock

We can send it to you within 24 hours

  • This item has been added to your basket
Click & Collect From your local shop
Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.

Publisher: Pan Macmillan
ISBN: 9780330520478

You may also be interested in...

“Excellent read.”

I was amused, excited, educated, amazed and very grateful I read this book. It is so entertaining and written in such a way that you can hear Lord Sugar's voice. I thoroughly recommend reading this book.

Paperback edition
10th January 2012
Helpful? Upvote 7

“An amazing book, an amazing man!!”

While watching the latest 2010 Apprentice, & felt I needed to understand more about the man & his success, this book with its aptly named tiltle doesn't disappoint....its almost as if you have Lord Sugar,... More

Hardback edition
2nd November 2010
Helpful? Upvote 8

“Amazing!”

Amazing book! Amazing life story of Alan Sugar. Worth reading! Highly recommended!

Paperback edition
1st March 2012
Helpful? Upvote 6

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot