What You Need to Know About Marketing (Paperback)
  • What You Need to Know About Marketing (Paperback)

What You Need to Know About Marketing (Paperback)

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Paperback 264 Pages / Published: 12/04/2011
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

Publisher: John Wiley and Sons Ltd
ISBN: 9780857081506
Number of pages: 264
Weight: 314 g
Dimensions: 196 x 131 x 21 mm

an informative guide to marketing that covers a range of issues. (EN Magazine, August 2011). An excellent introduction to the key concepts of marketing The Market

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“An excellent introduction to marketing”

This is an excellent introduction to the key concepts of marketing for anyone wanting a basic understanding of the subject. The book is part of a series from Capstone called “What you need to know about …”, that gives... More

Paperback edition
18th September 2011
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