What Were They Thinking?: Crisis Communication, the Good, the Bad, and the Totally Clueless (Hardback)Steve Adubato (author)
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Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm!unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:The Johnson & Johnson Tylenol scare: Perhaps the best crisis management everDon Imus: Sometimes saying ""sorry"" is too little too lateFormer Attorney General Alberto Gonzales: Authority does not put you above questioningBill O'Reilly: Know when to stop defending yourself and save faceFormer EPA Administrator Christie Whitman: Proof that your written words can come back to haunt youHurricane Katrina: A natural disaster that led to a larger governmental disasterThe Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet
Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Publisher: Rutgers University Press
Number of pages: 256
Weight: 431 g
Dimensions: 216 x 142 x 23 mm
Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage.--Jim Willse "editor, The Star-Ledger "
Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories.--Joe Scarborough "host, "Morning Joe," MSNBC "
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