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What Matters Most (Paperback)
  • What Matters Most (Paperback)
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What Matters Most (Paperback)

(author), (author)
£14.99
Paperback 336 Pages / Published: 02/09/2004
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In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth.

Publisher: Cornerstone
ISBN: 9781844133970
Number of pages: 336
Weight: 365 g
Dimensions: 216 x 136 x 25 mm

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