What Is Strategy and Does It Matter? (Paperback)
  • What Is Strategy and Does It Matter? (Paperback)

What Is Strategy and Does It Matter? (Paperback)

Paperback 168 Pages / Published: 21/12/2000
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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

Publisher: Cengage Learning EMEA
ISBN: 9781861523778
Number of pages: 168
Weight: 238 g
Dimensions: 234 x 156 x 8 mm
Edition: 2nd edition

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