What I Didn't Learn in Business School: How Strategy Works in the Real World (Hardback)
  • What I Didn't Learn in Business School: How Strategy Works in the Real World (Hardback)
zoom

What I Didn't Learn in Business School: How Strategy Works in the Real World (Hardback)

(author), (author)
£22.00
Hardback 272 Pages / Published: 16/10/2010
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated. Justin and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts. This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

Publisher: Harvard Business Review Press
ISBN: 9781422157633
Number of pages: 272
Weight: 497 g
Dimensions: 235 x 156 x 33 mm

You may also be interested in...

Strategic Marketing
Added to basket
£49.99
Paperback
How to Think Strategically
Added to basket
Switch
Added to basket
£9.99
Paperback
Designing the Smart Organization
Added to basket
25 Need-To-Know Strategy Tools
Added to basket
The Life Coaching Handbook
Added to basket
How Life Imitates Chess
Added to basket
The McKinsey Way
Added to basket
Scaling Up
Added to basket
£26.99
Hardback
The Irrational Consumer
Added to basket
Economics of Strategy
Added to basket
Making Ideas Happen
Added to basket
Accelerate
Added to basket
£17.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.