What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardback)Anthony W. Ulwick (author)
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Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.
Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Publisher: McGraw-Hill Education - Europe
Number of pages: 240
Weight: 451 g
Dimensions: 234 x 158 x 20 mm
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