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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardback)
  • What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardback)
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services (Hardback)

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£20.99
Hardback 240 Pages / Published: 16/09/2005
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A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.

Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071408677
Number of pages: 240
Weight: 442 g
Dimensions: 234 x 158 x 20 mm

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