Your Waterstones card is changing, introducing...
TELL ME MORE
Welcome to GoodCo: Using the Tools of Business to Create Public Good (Paperback)
  • Welcome to GoodCo: Using the Tools of Business to Create Public Good (Paperback)
zoom

Welcome to GoodCo: Using the Tools of Business to Create Public Good (Paperback)

(author)
£28.99
Paperback 288 Pages / Published: 28/08/2015
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities. In exploring the increasingly politically relevant issue of 'responsible capitalism' - and its variations - he asks what it means, where it came from, why politicians are so timid around the issue and what exactly are the obstacles this crusade will have to face. He argues that business doing good has to be supported by a business case, as that is what makes it sustainable, but that huge benefits can be reaped. As 60 of the world's top 100 economies are corporates, not countries, businesses that are not helping to create solutions become part of the problem. Added topics in the 2015 edition include: the growth of social value in the commissioning of services and what business can learn from this; the Social Progress Index as an alternative to GDP; and the role for greater corporate citizenship as a way of enhancing employee engagement, with all the benefits that this can bring to a company. It updates the stories and data which made the first edition so readable. In a world in which businesses of all sizes frequently find some of their practices at odds with the basic principles of their customer or citizen promise, Welcome to GoodCo offers a realistic, commercially hard-nosed approach to reframing business in society.

Publisher: Taylor & Francis Ltd
ISBN: 9781472469830
Number of pages: 288
Weight: 658 g
Dimensions: 248 x 171 mm
Edition: 2nd New edition

You may also be interested in...

Change Everything
Added to basket
Charity & Philanthropy For Dummies
Added to basket
Sweet Dreams
Added to basket
£14.99
Paperback
Business Ethics
Added to basket
£44.99
Paperback
Corporate Fraud
Added to basket
£25.00
Hardback
Just Culture
Added to basket
Behavioural Public Policy
Added to basket
Management Ethics
Added to basket
£31.00
Hardback
Greed
Added to basket
£17.99
Paperback
Ethics in Economics
Added to basket
The No Asshole Rule
Added to basket
What Money Can't Buy
Added to basket
The Wisdom Of Crowds
Added to basket
The New Leaders
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.